With the mission of stimulating people's creative potential, Faber-Castell launches its latest campaign, “Erase is Creating,” from DAVID São Paulo. The campaign reinforces that creativity can manifest itself in different ways and be a true ally when it comes to solving problems. With different static sketches and animated videos, Faber-Castell demonstrates that making mistakes and using an eraser is part of the creative process.

The minimalist aesthetic of the images demonstrates that the solution to the most complex challenges can be simpler than you might think; we often add layers of difficulty ourselves. Faber-Castell invites the public to use new angles to creatively face the challenges of the world.

The new campaign is featured in OOH and newspaper print ads alongside content made for social media (Instagram, Facebook and Twitter).

Agency: DAVID São Paulo
Client: Faber-Castell
Campaign: Erasing is Creating
Partner and Global CCO: Pancho Cassis
Global COO: Sylvia Panico
ECD: Edgard Gianesi, Renata Leão
Creative Director: Guiga Giacomo
Creative Team: Guto Merino, Filippe Pacheco
Production: Fernanda Peixoto, Ana Beatriz Duarte, Ariama Pereira
Account: Tom Gil, Rodrigo Kozma, Bárbara Máximo
Planning: Carolina Silva, Julia Smidt
Global PR Director: Sandra Azedo
Ilustration: Yuji Schmidt

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